BOTW is at Pubcon this week, pressing the flesh and handing out BOTW swag (ie t-shirts), and apparently in some cases, custom BOTW swag.  BOTW swag is very popular and sought after.  As Brian said in his interview with Sugarrae, "People seem to like the gothic look of the shirts, and I think the term ‘Best of the Web’ is easily recognizable and transferable to others, and so embraced. So when people see Sugarrae wearing a Best of the Web tank top, they get it – Rae is very successful and involved with the internet – she must be “Best of the Web.” Hence, instant rapport and understanding through a common ground."  I only hope that all of our swag fans don't just love us because we're beautiful:  when the tap isn't flowin' and the shirts-a-flyin', we're all hard at work trying to make the web a better place.  *sniffle*  That was beautiful, wasn't it?